About Adaptive Intelligence
Adaptive Intelligence was created to help mortgage lenders make better decisions in complex, fast-moving markets.
Too often, leaders are either in a vacuum of data or surrounded by data but starved of clarity. We exist to cut through noise, surface what truly matters, and turn insight into confident action — particularly when customer outcomes, commercial performance, and strategic choices are tightly intertwined.
We combine deep strategic thinking with rigorous, practical research. Our work sits at the intersection of strategy, customer insight, and execution, helping leaders understand not just what is happening in their market, but why — and what to do next.
Our founders bring complementary strengths built over decades working at the sharp end of decision-making:
25+ years of market research and customer insight expertise, spanning brand, advertising, CX, VoC and panel development, including transforming in-house research capability at one of New Zealand’s largest banks.
Board- and executive-level strategy, transformation and performance leadership across consulting, banking, financial services, media and logistics, often in highly regulated and ambiguous environments.
Together, we are known for bringing calmness, structure and momentum to complex situations — challenging thinking where required, aligning stakeholders quickly, and moving organisations from discussion to decisive action.
About Broker Voice
Our flagship product, Broker Voice, is a purpose-built research panel of mortgage brokers and advisers.
It provides mortgage brokers and advisers with an independent view of the whole industry, not just from within their firm or aggregator, to enable them to understand how well they perform.
It provides lenders with an independent, evidence-based view of:
What brokers value most in lender relationships.
How lenders are performing from a broker perspective.
Where friction, opportunity and competitive advantage truly sit.
It provides aggregators and firms with insight on how brokers who use their services feel relative to brokers using other firms or aggregators.
Broker Voice is designed to go beyond surface-level feedback. It delivers ongoing, comparable insight that supports better product design, distribution strategy, service improvement and broker engagement — grounded in the realities of broker behaviour and decision-making.
How we work
Adaptive Intelligence blends:
Strategic clarity
High-quality, efficient research design
Deep sector understanding
Practical recommendations leaders can act on
We work with large incumbents and growth-stage challengers who want insight that drives action — not reports that sit on shelves.